Senior marketing leadership, on demand.
Marketing consultant.
Strategic marketing support to help your business grow, without the cost of a full-time hire.
Marketing works when it's grounded in strategy and backed by real execution. Get it wrong, and it's wasted spend.
Let me help you get it right.
SERVICES
Marketing support at every stage - from the strategy that sets direction,
to the planning that shapes it, to the hands on work that gets it done.
STRATEGY
Marketing audits
Marketing strategy
GTM planning
Brand positioning
Key messaging
Customer & market understanding
CRM setup & sales alignment
Attribution & analytics
Marketing mentoring
Building out a marketing function
Working out where your marketing budget should actually go: positioning, go-to-market planning, CRM and sales alignment so marketing and sales aren't working from different numbers, and attribution so you know which channels are driving revenue and which are wasting spend.
PLANNING
Marketing campaigns
Communications plans
Business & product launches
Content creation
SEO
AEO (AI answer engine optimization)
Website planning
Website development
Product marketing
Product positioning
Turning that strategy into something a team can execute: product marketing and messaging, content built for both search and AI-generated answers (SEO/AEO), and campaign roadmaps with real briefs, timelines, and budgets attached.
ACTIVITY
Copywriting
Content creation
Website management
Demand generation
Account-based marketing (ABM)
Paid social
Paid search
Social media management
Out-of-home advertising
Event marketing
AI-native content automation
The hands-on work: demand generation and account-based marketing, paid media across search and social, organic social strategy, out-of-home and event marketing, and AI-native content and campaign automation - delivered directly or alongside your existing team.
I’m Ash.
A fractional CMO based in Dubai, with 18 years across fintech, payments, digital assets and consumer technology,
UAE, GCC, Africa, UK and EMEA.
Working across UAE · GCC · Africa · UK · EMEA — senior strategy wherever your business needs it.
Let's harness the power of marketing.
Fractional, contract, or project-based - let's talk about what your business needs.